Outline
1.Introduction
2.Collaboration process
2.2 Team practices
2.2.1 Within Pyracle Group
2.2.2 Intergroup communication
2.2.3 Conflicts and Drawbacks
3.Conclusion
1. Introduction
In
our final project our task was to create a virtual collaboration plattform with a virtual
team that we do not meet in person to collaborate with. Our collaborative
activities were solely through virtual collaboration media. The developments
in communication and collaboration technology enables a potential
transformation of real collaboration into virtual collaboration. Keeping in
mind the relative complexity of the virtual collaboration architecture and
process, the virtual team collaboration includes advantages compared to the
classical way of collaborating in real teams, however it also includes
drawbacks. How to collaborate in a virtual environment? What are issues I need
to pay attention to?
In
this self-reflection, I will first review the virtual collaboration process as I experienced during our group project, in
particular the team practices and team processes. Second, I will analyze and
draw the benefits as well as drawbacks on the different team collaboration
levels during our virtual collaboration. What are major advantageous when
working in a virtual team without any interpersonal connection? What are
disadvantages? What may induce difficulties in the collaboration process?
Finally, I will conclude with my personal opinion on why our collaboration was
truly a success.
2.
Collaboration Process
Collaboration
literally means working with each other to complete a task. It is characterized
as a recursive process where at least two or more parties work together to
realize shared goals by sharing knowledge and information, learning through
interaction and building consensus on critical issues. Most collaboration
requires leadership. Without leadership the virtual team may face serious
dangers. Confusion within the team about the collaboration process may lead to
inefficiency and endanger goal accomplishment. Although the form of leadership
can be social within a decentralized and egalitarian group, a leader that
individual team members can refer to in case of conflictual issues, needs to be
clearly stated. In particular, virtual teams with designated leaders that work
collaboratively can obtain greater resources and as a result greater rewards.
The goal of collaboration needs to be clearly explained to the group by the leader
through reaching a consensus about what the virtual team wants to accomplish.
2.1
Collaboration Process Overview
The
following figure illustrates the architecture and process of our virtual
collaboration:
2.2
How did the team practices look like?
Our
virtual team consists of 2 teams, Pyracle group and Give Me Five.
Interestingly, our team present individuals with a diverse background. In Team
Pyracle, we were German, Dutch and Chinese. In Team Give me Five, both team
members were Chinese. Whether this diverse cultural background raises issues to
our collaboration will be explained further below.
Team Pyracle, including me, was attending class in the morning session, team GM5 was attending the evening session. We, the team members of Pyracle, met at every class session, however we never met the other team and its members in person. The different methods of communication were written, oral, face-to-face and online/virtual communications.
Team Pyracle, including me, was attending class in the morning session, team GM5 was attending the evening session. We, the team members of Pyracle, met at every class session, however we never met the other team and its members in person. The different methods of communication were written, oral, face-to-face and online/virtual communications.
2.2.1 Pyracle Group
The
interaction and collaboration within Pyracle can be summarized by one word
– harmonic. Since all Pyracle team members were attending the same class
session we were able to make use of both real (written, oral, face-to-face)
as well as virtual/online communication in our collaboration. Meeting every
morning in class, we communicated major critical issues and future steps
face-to-face and written, since in addition to the oral communication in a real
communication environment the body language supports the communication of creative
thoughts and innovative ideas (Kavakli and Gero 2002 ). After
distributing the task load, we used virtual communication to check up progress
and the current status of individual work.
Consequently, the next class, we
were able to perfectly continue where we stopped the week before, since
through virtual collaboration, the team members were already informed about the
current status of working progress. After the case occurred, that team members
were missing in some classes, we decided to summarize the real meeting in an
e-mail to keep missing team members up to date. Communication in general was
very vital and intense within Pyracle group. Besides the communication needed
to progress in work, the harmonic atmosphere let communication also be used to
motivate each other and enable an interpersonal relation to develop between
team members (Virtual Teams Survey Report 2012). Since we were relatively small in size and our collaboration was
quite harmonic, we did not have a certain leader rather let things happen. Summing up, for
Pyracle the basis of our collaboration was real and harmonic communciation, supported and
accompanied by virtual communciation.
2.2.2
Intergroup communication
Between
Pyracle and GM5 communication was somewhat more challenging than within the
individual group. Real communication was not available, hence the only way to
communicate was virtual/online communication. But how to communicate with
someone you do not know at all and especially with a diverse cultural
background? In team Pyracle there was already a Chinese group member. I was
aware of the different communication style resulting from the different
cultural background. Communication styles can mainly be distinguished between
high and low context communication (Gudykunst 2001). High context communication
includes the following communication characteristics: being indirect, inferring
meaning, interpersonal sensitivity, using feelings to guide behavior, and using
silence. On the other hand, low context communication includes the following
traits: being dramatic, dominant, animated, relaxed, attentive, open, friendly,
contentious, and impression-leaving. Asian cultures tend to stick to high
context communication styles, whereas European cultures tend to stick to low
context communication styles (Gudykunst 2001). Basically, what I
observed within our collaboration was that the western communication was more
dramatic, open and more precise than the Asian communication. In addition, the Asian communication was far more indirect than the western communication.
However, since I lived and studied before in China, I was aware of the upcoming
differences in communication and tried to anticipate by adapting my own communication
style.
To
shed light on the above drawn impressions, let's first analyze the
communication mediums we used. Primarly, we used e-mail communication for
instant work updates. For the basic steps in the collaboration process we used
skype to communicate. We scheduled skype meetings before by e-mail, to ensure
that everyone is participating. The major difficulties were primarly to find an
appropriate time frame, where all team members were able to participate in the
meeting. Furthermore, due to language barriers we were not able to make use of
oral communication. We used written communication on skype. The basic advantage
of communicating via skype was not given anymore, since we were not able to
capitalize on oral communication to enhance creative thoughts and innovative
ideas. Collaborating by written communication on skype equals somehow e-mail
communication with an additional instant character.
2.2.3
Conflicts and Drawbacks
As
already explained above, the collaboration and communication within Pyracle was
very harmonic and free of any conflicts. However, the intergroup communication
and collaboration was subject to major challenges.
A
third conflict emerged through the different cultural background in
terms of working styles. A first skype meeting was proposed for a Sunday
where I was travelling in China. In western cultures generally Sundays are free
days where you can follow your hobbies and interests besides working. I can not
remember a meeting during my studies in Germany to be scheduled on Sundays.
That was somewhat surprising to me. Nevertheless, if I would have been in Hong
Kong, I would have participated in the meeting. Because I did not have an
network connection I couldn't do so, but let the others know about my
circumstances. However, the skype meeting took place. That would have been
fine, if at least one of the group would have informed me about the results of
the meeting. Instead, the details of a plan that was discussed during the
meeting were sent to all team members where my name was not included in the
specific tasks distribution. I solve the issue by contacting the team members
and asking for the results as well as the tasks I need to accomplish. I also
clarified my dissatisfaction about the emerging conflict. The response was
diverse among the team members. Some did not react at all, whereas others
recognized the issue and agreed. Again, I relate the differences to the
different cultural backgrounds.
2.3
How did the team process look like?
The
virtual collaboration process with its specific steps are congruent to real
collaboration in a physical environment with the additional advantegous
properties of efficiency, flexibilty and innovation.
Since
we had a leader in our virtual team, task distribution was centralized.
Our basic commitment among all team members was to achieve the best out of our
virtual collaboration. To be innovative, creative, persistent was what
all of us agreed upon. We We agreed on to share all relevant information and knowledge and thereby share the collective success we will achieve. That commitment and integrity of sharing values made up the basis of our following collaboration and its success (Markus 2000). and that are relevant to achieve (Virtual Teams Survey Report 2012) our virtual collaboration's objectives.
Since
the collaboration was based on virtual interaction and all of our team members
had instant access to devices and communication media, we did not experience sunk
costs with respect to time. In business processes, sunk costs are retrospective costs that
have already been incurred and cannot be recovered. Sunk costs can be seen as a
contrast to prospective costs, which
are future costs that will occur during regular collaboration process. Through
instant up to date collaboration we ensure constant work progress and minimize
the time input to achieve results.
''Time is money'' – Benjamin
Franklin
As
Benjamin Franklin recognized in the very beginnings of economic history, the
factor time is the most critical and valuable asset in nowadays work world.
Hence, by minimizing time input to achieve and accomplish goals,
efficiency is almost pushed to its boundaries. Maximum efficiency is crucial
for being able to survive in fierce competitive business and collaboration
environments not only on corporate, but also personal levels.
For
virtual collaboration the only requirement is access to communication devices
and media. Notebooks and even smartphones are for students meanwhile the basic
equipment to work with. In addition, permanent network connection is available
in Hong Kong and most other working environments. Hence, I was able to work and
make progress at any time I wanted and any location I was at. Whether at home
or at school or underway, I was able to work on my specific tasks, reply to
e-mails from my virtual team members or just update my current status of
progress. This provides me with flexibility that I would not have in a
classical real working environment. Without instant network connection and
mobile communication devices such as tablet PCs or smartphones, I would need to
sit in front of fixed computers that are only available at certain locations.
Why innovative?
Besides
the use of modern communication media, we used new innovative collaboration
tools in our process. We used Cloud Services to avoid redundancy and
inconsistency in the merged versions of our individuals parts. Cloud services
are virtual drivers where a predetermined group of people can have access to.
Changes are updated instantly and visible to everyone. By saving all documents
in one central virtual drive, it provides more independence and flexibility in
working with different devices such as notebook, tablets or even smarphones
within a group of people. If you change your computer, you just reopen the file
that is saved on the virtual drive via the internet. There is no need of mobile
hard drives such as USB or flash cards anymore. A further advantage was
that you don't need to send a file every time in a new e-Mail to all group
members thereby running into danger of missing recipients or confusion of
uncompleted mails.
3.
Conclusion
When
reviewing the process of our collaboration and putting it into relation of what
we have achieved as a team, I can proudly say that our collaboration was a true
success. When you assess results, you
always take into consideration the environment and framework within which the
activities needed to accomplish the results took place. Despite working in a
virtual environment and with different methods of collaboration, we managed to
keep our focus on our objective and do not let us distracted by irrelevant
issues. Our communication, especially within the individual group, was
characterized by harmony. Our collaboration process was characterized by
efficiency, flexibility and innovation. Although, we experienced some
difficulties in the beginnings of our collaboration process, such as
information overload, an uncoordinated collaboration process and difficulties
resulting from different working styles, the development we undertook even as a
virtual team and the increase in quality of communication and working are
impressive. Although we never met in person with the other team, after a while
of collaboration a familiar atmosphere emerges that raises motivation and makes
working with others more comfortable. Therefore, I want to thank all my team
members for their efforts and their time taken to accomplish our group project.
It was a pleasure to work with you!
Gudykunst, W., 2001: International and Intercultural Communication, Sage Publications
Markus, M.K., Manville B., Agnes, C 2000: What Makes a Virtual Organization Work?, Sloan Management Review, MIT, Volume 42, No. 1